— PROJECT NAME
Pulse is a video project completed with Olivia Breeze. Contrasting between their busy life and what their life could be like with Pulse, we used Pathos to play on the viewers desire to have a fulfilling life.
The contrast was not only shown visually but also through building audio. We used a type of Anthropomorphism in the narration to make the app experience comforting and soothing. Within the crowdfunding campaign this video would be the first thing that is seen.